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Insights & Media

Stay up to date with the latest news, insights, and stories from covering industry trends and community impact.

Game Lounge
Content Team

Watch: Dr Joe Borg on Blockchain and the future of gaming in the UAE

The Crypto and blockchain space is evolving rapidly, and Europe is currently at the forefront, according to Dr Joe Borg in a conversation with Richard Dennys. Discussing recent developments in Crypto regulation, Borg highlighted the impact of the EU’s Markets in Crypto-Assets (MiCA) framework.
October 30, 2025 | 3 min read
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Game Lounge
Content Team

Liam O’Brien on the future of gaming SEO

A select group of C-level executives gathered recently in Malta to discuss the future of the gaming industry. Liam O’Brien, Chief Growth Officer of Aphex Media, a company known for its innovative approach to SEO in the competitive gaming sector shared his reflections on the discussions and the insights that emerged during the gathering.
October 28, 2025 | 3 min read
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Lea Hogg
Associate Director of Media & Comms

Analysis: Denmark’s gambling surge

Denmark’s gambling market in August 2025 exemplifies how a mature sector can reinvent itself through digital transformation. By leveraging technology, maintaining regulatory integrity, and prioritising consumer welfare, Denmark has set a benchmark for other nations to emulate. As the sector continues to evolve, the Danish model provides a case study in balancing growth with responsibility.
October 24, 2025 | 3 min read
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Some of the things we do

  • SEO Driven Content Marketing
    SEO-Driven Content Marketing

    We create content that online casino players want to read, interact with, watch, share, and come back to. We keep up-to-date with trends to ensure we’re always current and delivering maximum value.

  • Unique Products & Tools
    Unique Products & Tools

    We build customer-focused tools that enhance casino players’ gaming experience. Our various tools and products provide indisputable value to our users and partners.

  • Brand Exposure
    Brand Exposure

    We position our partners’ brands across traditional and niche top lists, programmatic display ads, various CRM efforts, social media, and more with our users and partners’ goals at the forefront of every decision.

  • Valuable Leads
    Valuable Leads

    Our insightful content informs and empowers leads to choose the right brand for them. With our ever-expanding guides, practical tools, and strategic approaches, users connect with casino brands they’ll truly enjoy in a meaningful way.

  • Activation & Reactivation
    Activation & Reactivation

    We keep new and existing customers engaged with casino brands through compelling content pieces, infographics, videos, and guides that keep casinos top-of-mind beyond conventional tactics and bonus offerings.

  • Data Insights & Analytics
    Data Insights & Analytics

    We deliver long-term value through deep data analysis, insights from our websites, UX and market research, A/B testing, custom dashboards and our Affiliate Trust and Data Index Report, helping partners make smarter, performance-driven tech choices.

Inside Our World

Dive into the latest from Game Lounge, where innovation meets impact.

Where Brilliance Thrives

Our 170+ Game Loungers create benefit-driven products that deliver exceptional value to users and partners globally. We craft experiences that transform how people engage with iGaming.

Whether we’re collaborating on groundbreaking projects, competing in The Grid, or connecting during a fabulous company event, we bring the same passion and innovative thinking to everything we do.

We celebrate where we’ve been while reimagining where we can go next.

Write Your Next Chapter

Find the role where your talents and passions can reshape an industry.

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Our global footprint

While Malta serves as our home base, Game Loungers collaborate from around the world.