Richard Dennys is the CEO of Game Lounge, an SEO-driven iGaming affiliate company with 131 websites across 39 countries. With over two decades in digital and affiliate marketing, Richard is known for his transformative leadership at companies like PwC, Yell, BBC, and Nokia. Since joining Game Lounge in 2024, he has revitalised company culture, emphasising autonomy, work-life balance, and continuous learning.
Under his leadership, Game Lounge is pioneering the future of iGaming affiliate marketing, connecting over 10,500 users daily with 350 partners. Richard’s expertise in navigating privacy and compliance challenges positions him as a key thought leader in the industry.
“Leading Game Lounge is not just a role; it’s a privilege and a source of endless inspiration. Each day, I’m amazed by the talent, creativity, and dedication of our team, whose innovative spirit propels us forward.
We are at a pivotal moment in our growth amidst an era brimming with technological opportunities. It’s a joy to steer such an extraordinary company through these exciting times as we explore new horizons and redefine the boundaries of iGaming and digital entertainment.
Together, we’re not just part of the industry’s evolution; we’re at the forefront, shaping its future!”
Richard Dennys,
CEO
Rosi Bremec is the COO of Game Lounge, an innovative iGaming affiliate company. Known for her inclusive and performance-driven leadership, Rosi fosters a collaborative work culture that supports both personal and professional growth. She prioritises employee wellbeing and flexibility, ensuring her teams are motivated and aligned with the company’s goals.
Rosi has successfully implemented data-driven strategies to connect data with purpose and improve focus. She champions gender equality, parental equality, and remote work equality, creating a balanced, inclusive environment. Her progressive approach is helping to redefine leadership in the tech industry, emphasising the importance of employee satisfaction and purpose-driven success.
“Every day at Game Lounge offers a fresh opportunity to refine our strategies, foster our high-performing team, and cultivate our vibrant work culture. Leading operations here is a privilege as we continue to set new industry standards.”
Rosi Bremec,
COO
Niki Zahra, CFO at Game Lounge, is a strategic finance leader driving the iGaming affiliate’s rapid growth. He has transformed the finance function, automating processes and enabling data-driven decisions. Niki’s collaborative approach fosters cross-functional synergy.
With expertise in financial management, market expansion, and process automation, Niki navigates complex international regulations. He is passionate about continuous learning and employee development.
Niki’s leadership positions him as a thought leader in the iGaming industry, offering valuable insights on financial strategy, operational excellence, and the evolving regulatory landscape.
“Behind a company’s success, there is always a team of people willing to work and collaborate together towards achieving the same goals.”
Nicholas Zahra,
CFO
Keith Cassar, Chief Technology Officer (CTO) at Game Lounge, is a visionary leader transforming the company’s technology strategy while enhancing data-driven decision-making. With over a decade of experience, he is an expert in data governance, democratisation, and tracking in affiliate marketing.
Previously, as Chief Data and Analytics Officer, Keith built the data department from one to 15 members and managed extensive datasets at King, serving 300 million daily users. Now, as CTO, he oversees the integration of technology across all functions, ensuring data accessibility and improved decision-making throughout the organisation.
Recognised as an authority in data literacy, Keith has lectured on data careers in higher education and organised several data-focused events at Game Lounge, where he continues to grow into an even more expansive role within the leadership team while overseeing all tech and AI integration.
“While intuition and common sense have their place in decision making, it’s essential to balance them with a data-driven approach. By relying on facts and data, we can validate our intuition and make more informed decisions that lead to success.”
Keith Cassar,
CTO
With over a decade spent at Game Lounge, eight of which have been continuously identifying new sales opportunities, I’ve had the significant privilege of helping shape our growth and success in a series of pivotal roles, and in developing the company culture that has earned Game Lounge accolades such as Gaming Employer of the Year.
I’ve held a variety of roles since my initial joining in 2011, and the experience has enabled me to grow alongside the company, and develop my own skills along the way. I’ve helped build a strong, client-obsessed sales team that is dedicated to looking after our clients, and expands on Game Lounge’s commitment to quality, motivation, and passion to do better work.
What sets Game Lounge apart is our commitment to data, quality, a motivated team, and an emphasis on a solid infrastructure that keeps us ahead of the curve. My focus has always been on nurturing what we’ve built while staying open to new opportunities, understanding that careful growth and maintaining our core strengths are just as important as exploring new ventures.
Outside of work, I’m passionate about football, and spreading positivity in whatever small ways I can. I believe in making a positive impact, and continuously pushing for a better, brighter future.
“By embracing fairness and trustworthiness, we create a positive and empowering environment that attracts top talent, fosters strong relationships, and ultimately drives the success and growth of the entire organization..”
Fredrik Langeland,
CRO
Jonas’ vast experience in iGaming goes up to more than 15 years and was crucial to build the very solid foundations of Game Lounge. Since 2011, GL boasts a huge affiliate network with different online, trusted casinos – expanding to 130+ websites in 33+ markets across the globe.
‘Take Ownership of Your Work’ is a basic ethos that Jonas has adopted, and continues to carry across the growing team of employees at Game Lounge. Through a positive trust culture, Jonas has redefined the modern workforce as holistic, that moves towards the worker’s physical and mental well-being, as well as personal improvement.
Over 200 talented and creative individuals work today at Game Lounge – and the team keeps on growing. Game Lounge is a colourful batch of motivated individuals from all walks of life. From creative content creators to SEO-gurus, to data-driven experts, to top designers, to video creators and app-creation masters, the holistic team set-ups do allow for constant learning and development, as well as creating the right structure for effective communication between the different company’s departments.
Jonas’ Vision for Game Lounge is to become the global leader to connect the different iGaming brands through core values such as reliability, innovation and an ‘open mind’ attitude.
“If you have the will to win, you will win.”
Jonas Cederholm,
Founder