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Game Lounge Climbs to #13 in EGR Power Affiliates After Transformative Year

Game Lounge’s ascent to the Top 15 in Power Affiliate Rankings follows a successful year of strategic growth and inclusive culture initiatives.
EGR Power Affiliates rankings

Game Lounge has climbed nine places in the 2025 EGR Power Affiliates rankings, marking a breakthrough year for the leading SEO-driven iGaming affiliate. 

The jump to secure the 13th position – from placing 22nd in 2024 – follows a period of international expansion, brand repositioning and the rollout of a ground-breaking EVP that has propelled a more inclusive, people-first internal culture.

Powering this momentum is an ambitious plan to strengthen how Game Lounge grows, balancing sharp commercial thinking with bold cultural transformation, under the leadership of CEO Richard Dennys. The company’s acquisition of Two Kings Consultants BV, parent of Dutch affiliate Meneer Casino, bolstered its footprint in Europe. Meanwhile, the company divested non-core assets such as Betting.com to focus on a regional growth strategy and rolled out the Kiickr partnership platform on a global scale.

“At Game Lounge, our growth this past year has not been accidental – it’s been deliberate, data-driven and powered by our people,” says Game Lounge CEO Richard Dennys. “We’ve doubled down on technology, restructured key leadership roles and sharpened our regional focus to deliver real value to partners and players alike. Climbing the Power Affiliates rankings to #13 is a proud validation of that strategy.”

Beyond its commercial success, Game Lounge has also championed an inclusive, future-ready company culture through its ‘Level Up, Lead Forward’ EVP, which continues to redefine the iGaming employee experience. The company’s commitment to diversity, equity and inclusion (DEI) extends to wellness programmes and a Four-Day Work Week (4DWW) initiative that saw 98% of employees reporting increased productivity, alongside reinforced employee engagement across all international offices.

Game Lounge COO Rosi Bremec describes this cultural shift as both intentional and essential to the company’s growth. “Over the past year, we’ve placed a clear focus on strengthening our team culture and embedding DEI principles into the way we lead and collaborate. Our aim is to create a workplace where people feel supported, valued and empowered to grow – because a strong culture is the foundation for long-term success.”

As 2025 unfolds, Game Lounge is poised for further international expansion and to continue delivering high-performance affiliate solutions, while challenging what it means to lead with both empathy and innovation in the iGaming world.