Affiliate Trust and Data Index Report

Which affiliate platform is the best?

If you work in iGaming, you’ve probably already got an opinion. This report puts those views to the test—using more than 100 data points to benchmark platforms on data access, usability, and security.

The affiliate tech stack is overdue for clarity. This report benchmarks leading platforms across data depth, usability, and security integration—so affiliates, operators, and networks can finally make informed, performance-driven choices. Because better data isn’t just a nice-to-have. It’s a win-win-win.

A Smarter Way to Evaluate Affiliate Platforms

At Game Lounge, we work with a wide range of affiliate systems. Some are intuitive and data-rich. Others fall short. This inconsistency affects our ability to optimise marketing spend and build long-term value.

To address this, we’ve developed the Affiliate Trust and Data Index—a framework that scores and compares platforms based on what matters most to performance-driven affiliates and their operator partners.

We evaluate platforms across three core dimensions. Granularity refers to the richness and transparency of the data available. Usability focuses on the quality of API access and how easily the platform fits into affiliate workflows. Security is about protecting data integrity and managing access responsibly. While we don’t score it separately, essential security measures are built into the usability criteria.

This includes support for 2FA using OTP, API key authentication, and 2FA for sensitive changes like bank details, password updates, or withdrawals.

This report summarises our current findings. It reflects how well-known platforms perform when assessed objectively using consistent, reliable criteria.

We focus on three dimensions: