Our Sales Optimisation
Team
About our team
Sales Optimisation Team: The Silent Engine of Sales Success
Sales is a race, and we make sure nothing slows it down. We handle the operational load—admin, account management, tracking, and reporting—so sales teams can move fast and focus on winning. With data-driven insights and seamless processes, we don’t just support sales—we amplify its impact.
Powering Sales, Eliminating Barriers
We are the Sales Optimisation Team—the driving force behind a seamless, high-performing sales operation. Our mission is simple: remove obstacles, streamline processes, and empower sales teams to focus on what they do best—selling.
From handling account management and partner migrations
to managing an intricate web of tracking links, we ensure that every detail behind the scenes runs like clockwork. We bridge the gap between our partners and internal teams, creating clarity and efficiency in every interaction.
With powerful data analysis and reporting, we equip sales with the insights they need to make fast, smart, and strategic business decisions.
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"“Sales moves fast, and we move faster. We handle the behind-the-scenes work, so sales teams never slow down. We create the conditions for uninterrupted, high-performance selling”"Emil Breitkreuz,Director of Sales Optimisation
The Engine Behind High-Speed Sales
We are the engine that keeps sales moving at full speed. By removing administrative bottlenecks, we free up our sales team to focus on closing deals and driving revenue. We ensure seamless communication between partners and internal teams, manage accounts from creation to migration, and oversee a staggering 25,000+ tracking links across our sites.
With sharp data analysis and reporting, we equip sales with the insights they need to make the smartest, fastest decisions. We’re not just a support team—we’re the secret weapon behind sales success.
“Sales is a high-speed game, and we keep the road clear. We remove the obstacles—admin tasks, communication gaps, and account complexities—so the sales team can focus on what truly matters: closing deals.”
Radoslav Angelov,
Head of Sales Optimisation
Internal and External Communication
Bridging Gaps, Creating Clarity
A huge part of what we do revolves around communication—both internally and externally. We act as the bridge between our partners and internal teams, ensuring that every interaction is clear, effective, and aligned for success. Whether it’s resolving account issues, coordinating migrations, or facilitating discussions, we make sure that nothing gets lost in translation.
For our external partners, we are the first point of contact for account management, ensuring that their needs are met with efficiency and precision. From setting up new accounts to resolving issues and optimizing workflows, we provide a seamless experience that strengthens relationships and drives business growth.
For our internal teams, we streamline processes by providing accurate data, managing tracking links and creating insightful reports that enable sales to make the fastest, smartest decisions. We ensure that every piece of information flows smoothly, preventing delays and misalignment.
“We don’t just fix problems—we prevent them before they even happen”
Claudia Villadiego,
Sales Optimisation Manager
Account & Tracking Management
Bridging Gaps, Creating Clarity
Sales moves fast, and we make sure nothing slows it down. Our team oversees the entire account lifecycle, from seamless account creation to partner migrations and swift issue resolution. Whether onboarding a new partner or troubleshooting an urgent request, we ensure accounts run smoothly so sales teams can stay focused on closing deals.
In addition to account management, we take charge of an extensive network of tracking systems that spans across all our platforms. From monitoring link performance to ensuring that every interaction is properly captured, we make sure sales teams have the most accurate, real-time data to inform decisions and drive performance.
With our expertise in account management and tracking, we provide the structure, insights, and efficiency that power high-performing sales teams.
“I like knowing that every aspect of the sales process is covered, allowing our sales managers to stay focused while their accounts run smoothly and tracking remains accurate”
Natalia Pisoni,
Account Manager
Data: Driving Smart, Fast Decisions
Turning Data Into Actionable Insights
In our team, data isn’t just numbers on a page—it’s the foundation for making the smartest, most efficient decisions. We take raw data and transform it into actionable insights that empower our internal teams to move with precision and speed. With years of experience in the iGaming industry and an unmatched eye for detail, we know how to sift through complex data sets and extract what truly matters.
We don’t just support our internal teams; we help them thrive by providing them with the right data at the right time. From analyzing trends to building comprehensive reports, we ensure that every decision is driven by accurate, real-time data, enabling our teams to act quickly, confidently, and strategically.
With our deep expertise and data-driven mindset, we don’t just look at the numbers – we use them to build success.
“Tracking numbers is easy – connecting the dots, ensuring every account and every link drives real results, is what really matters for us”
Denise Eriksson,
Sales Optimisation Manager