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Game Lounge Relaunches Betting.com

Betting.com was recently (September 2023) relaunched as a magazine-style editorial site in 4 languages (EN, SV, ES, PT) and serving 4 regions (US, UK, Brazil and Sweden). The aim of the new site is to empower the sports bettor with knowledge of which team or sports person to bet on, how to bet on them, and at which betting site they should place those bets. Betting news, analysis and guides complete the content of the site, all presented with a stylish and contemporary look and feel.

The Sports Betting department at Game Lounge is proud to announce the release of a new version of betting.com. The revamped site comes with a new brand identity, based on a clean and crisp lighter colour scheme inspired by respected web publications in non-iGaming affiliate niches. Under the hood, betting.com implements the most recent recommendations with regards to Google’s EEAT algorithm. Author info and links to bios are available on every page. A clear editorial disclosure bolsters the trustworthiness and transparent approach, as betting.com seeks to become the go-to authority site when sports bettors look for a new (and in many cases, their first) sportsbook.

In terms of content, betting.com aims to give users every piece of relevant information about each licensed sportsbook in their market, showing ratings across several key indicators. These include payout rates for each league and sport, banking options, popular features like cashout, accumulators, and bet builders, as well as ongoing promotions such as accumulator profit boosts, odds boosts, pick games, and more. 

News is another key element of betting.com, as the team keeps readers up-to-date with the latest sports stories and how they can take advantage of these developments from a betting perspective.

Lastly, most sports bettors love a welcome offer. In the US, this is the main driver of customer acquisition, and with more and more states joining the legal sports betting trend, user attention is focused primarily on such bonuses. The information is displayed as clearly as possible, and best of all, this is done across the 4 languages and 4 regions of the site, which encompasses the US (English and Spanish), Sweden, the UK, and Brazil.

Next up in the pipeline for betting.com are odds integrations, so that users can see the best prices for upcoming events, as well as greater synergy with Pick Street (the sports betting department’s other flagship product). An academy area, helping users learn everything about sports betting from the basics to more advanced concepts is also planned.