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The innovative platform harnesses Game Lounge’s advanced tech and in-house data solutions—sourced directly from partners—to optimize affiliation and provide affiliates and operators with reliable insights and control.

Game Lounge has announced the launch of GLX, a dedicated centre of excellence for innovation and incubation.

GLX will leverage Game Lounge’s proprietary resources, including its substantial casino traffic volumes, to nurture a portfolio of high-growth projects in key areas shaping the future of iGaming.

This strategic acquisition expands Game Lounge’s presence in the rapidly growing Dutch iGaming market and strengthens its position as a leading player in the global affiliate landscape.

This initiative highlights the company’s strong dedication to fostering a vibrant and supportive environment where our team members, known as ‘Game Loungers,’ can excel both personally and professionally.

As a leading affiliate, Game Lounge is stepping up for its team with a new 4-day work week at full pay for July and August! This exciting trial is all about boosting employee well-being and work-life balance.

Game Lounge is set for an exciting phase of innovation and growth under the leadership of Richard Dennys. This next chapter in Game Lounge’s evolution holds the potential for outstanding achievements, ensuring its ongoing prominence in both the affiliate and gaming sectors.

Game Lounge launches its first sports product Pick Street, an unbiased, sports prediction product based on AI, machine learning, mathematics, and lots of data. It combines in-game statistics with recent and seasonal performance bias to generate sports predictions that are not affected by human error or bias.

Betting.com relaunched in magazine-style, helping those interested in getting into sports betting find the perfect Sportsbook for their needs. The aim of the new site is to empower the sports bettor with knowledge of which team or sports person to bet on, how to bet on them, and at which betting site they should place those bets.

Over 200 Game Loungers from over 40 nationalities were invited to an organised meet-up in Halkidiki, Greece providing an opportunity for all, from first hires to new joiners, to embrace and unite with the culture that has allowed Game Lounge to bloom to what it is today

Keith Cassar recently became Chief Data & Analytics Officer (CDAO) at Marketzoo and its subsidiary Game Lounge

Game Lounge has rebranded its main online Japanese casino website to offer a more localised product to its audience in Japan and stay ahead of the competition

At Game Lounge’s first-ever Data-Led Conference, teams from across the company detailed their progress using a data-led approach to improve efficiency

Game Lounge strengthens its brand with a bold look to support it strong mission and vision

Game Lounge awarded ‘Employer of Choice’ Award for 2022 during BLM’s HR Spring Event

Ionut Constantinescu recently became Chief Strategy Officer responsible for the overall performance of the company’s casino affiliate sites

Game Lounge confirms that the future of work will remain hybrid and flexible with the option to work remotely

The company restructures and appoints a new CSO to strengthen its position

Game Lounge named ‘Employer of the Year’ at iGaming Idol 2022

The holding company Game Lounge Sweden AB rebrands to MarketZoo

10 years of Game Lounge is celebrated at the Merkanti Pool at the Hilton Hotel with special-edition anniversary company swag

Game Lounge has started internal discussions about what the future of work will look like

The Vibe Team keep employees connected during the pandemic through remote work support, various home benefits, and virtual events

BettingMetrics rebrands to Betting.com following the acquisition of this premium domain

Jonas Cederholm and Fredrik Langeland buy back shares in Game Lounge

Game Lounge acquires BettingMetrics to expand into sports betting markets

Game Lounge wins ‘Best Affiliate Award’ at the Videoslots Awards 2019

Game Lounge BG EOOD in Bulgaria is incorporated

Game Lounge Entertainment S.L. in Spain is incorporated

Game Lounge acquires American Casino Guide to enter the growing North American market

Game Lounge awards Game Loungers with a team bonding trip to Cancun to celebrate milestones and promote employee appreciation

The Cherry AB group is delisted from the Nasdaq Stockholm and became privately owned

EE Intressenter Bidco AB, a consortium which is comprised of the private equity firm Bridgepoint Advisers, and a number of Cherry AB shareholders acquired Cherry AB’s shares

By the end of 2018, Cherry AB fully owned Game Lounge Sweden AB

Game Lounge Sweden AB is incorporated with the aim of expanding the group internationally and took 100% ownership of Game Lounge Limited

Game Lounge wins ‘Chairman’s Gaming Value of the Year’ at MiGEA 2018

Game Lounge acquires SEO agency TodaysWeb, an international company that specialises in SEO

Game Lounge acquires Slot Tracker, a community-driven, real-time slot tracking tool

Game Lounge awarded ‘Affiliate of the Year’ at the SiGMA 2016 Summit

Cherry AB PLC acquires 51% of the shares in Game Lounge Limited

SveaCasino, our flagship casino comparison site for Swedish players, is launched

Game Lounge Limited is founded by Jonas Cederholm and Fredrick Langeland