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Shaping the Future

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Where Brilliance Thrives

Our 170+ Game Loungers create benefit-driven products that deliver exceptional value to users and partners globally. We craft experiences that transform how people engage with iGaming.

Whether we’re collaborating on groundbreaking projects, competing in The Grid, or connecting during a fabulous company event, we bring the same passion and innovative thinking to everything we do.

We celebrate where we’ve been while reimagining where we can go next.

Who are we What we do

Just some of the things we do

  • SEO Driven Content Marketing
    SEO-Driven Content Marketing

    We create content that online casino players want to read, interact with, watch, share, and come back to. We keep up-to-date with trends to ensure we’re always current and delivering maximum value.

  • Unique Products & Tools
    Unique Products & Tools

    We build customer-focused tools that enhance casino players’ gaming experience. Our various tools and products provide indisputable value to our users and partners.

  • Brand Exposure
    Brand Exposure

    We position our partners’ brands across traditional and niche top lists, programmatic display ads, various CRM efforts, social media, and more with our users and partners’ goals at the forefront of every decision.

  • Valuable Leads
    Valuable Leads

    Our insightful content informs and empowers leads to choose the right brand for them. With our ever-expanding guides, practical tools, and strategic approaches, users connect with casino brands they’ll truly enjoy in a meaningful way.

  • Activation & Reactivation
    Activation & Reactivation

    We keep new and existing customers engaged with casino brands through compelling content pieces, infographics, videos, and guides that keep casinos top-of-mind beyond conventional tactics and bonus offerings.

  • Data Insights & Analytics
    Data Insights & Analytics

    We deliver long-term value through deep data analysis, insights from our websites, UX and market research, A/B testing, custom dashboards and our Affiliate Trust and Data Index Report, helping partners make smarter, performance-driven tech choices.

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Some of our amazing brands

Insights & Media

Stay up to date with the latest news, insights, and stories from covering industry trends, and community impact.

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Game Lounge Content Team

Lucy Powell wants gambling to foot the bill for child poverty

Labour MP Lucy Powell has proposed raising taxes on gambling firms to fund the removal of the two-child benefit cap, a move she says could lift half a million children out of poverty. The plan highlights the gambling industry as a politically visible source of revenue, sparking debate over taxation, welfare, and funding priorities.
September 24, 2025 | 2 min read
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Genius Sports Acquires Sports Innovation Lab: A Strategic Move into Fan Identity
Game Lounge Content Team

Genius Sports Acquires Sports Innovation Lab: A Strategic Move into Fan Identity

By combining official game data with detailed fan insights, Genius Sports is taking fan engagement to the next level. The acquisition of Sports Innovation Lab gives brands and sponsors unprecedented visibility into fan behaviour, from ticket purchases to merchandise, creating a powerful platform to connect action on the field with real-world consumer activity.
September 24, 2025 | 3 min read
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Write Your Next Chapter

Find the role where your talents and passions can reshape an industry.

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Inside Our World

Dive into the latest from Game Lounge, where innovation meets impact.

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Game Lounge Content Team

Shorter weeks may be over, but caring for people isn’t

As Game Lounge transitions back to a full working week, the emphasis is on meaningful connections, fostering creativity, and building strong teams. The Game Lounge Brunch goes beyond a meal; it sparks ideas, encourages collaboration, and supports the wider community through contributions to the Malta Community Chest Fund.
September 23, 2025 | 2 min read
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Game Lounge Content Team

Spotlight on Excellence: An Interview with One of Our Affiliate Leaders Awards Finalists

Kayleigh Cassar, Content Manager for the Canadian market at Game Lounge, has been shortlisted for Affiliate Content Manager of the Year at the Affiliate Leaders Awards 2025. Over the past year, she and Team Canada have focused on creating trusted, high-quality content for Canada Casinos, growing its audience, and even launching a French version of the site. Her work combines strategy, creativity, and SEO expertise to deliver content that Canadians can rely on.
September 17, 2025 | 4 min read
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  • nurture
  • candour
  • evolution
  • impact
  • "No matter where in the world you work from, you always feel part of the Game Lounge family."
    Przemek Gawlowski
    Full Stack Developer
  • "Hybrid working gave me a better work-life balance, with reduced stress, less commuting and more time for other activities with my young kids. As a parent, it helps me integrate these kinds of activities into my routine. More time for things that matter most, which makes me happier and more refreshed at work."
    Eartha Joan Saliba
    Senior Data Translator
  • "From day one, Game Lounge has been extremely flexible and helpful when it comes to personal preferences on remote or hybrid working. All equipment was ready on the spot and the company helped me to equip my at-home work station in no time. The management clearly understands the importance of flexibility employees are looking for these days and are doing their best to meet their needs. The office itself is a great place with an amazing vibe and thus brings a great balance to the whole package."
    Tomas Jira
    Head of Affiliates US

Our global footprint

While Malta and Spain serve as our home bases, Game Loungers collaborate from around the world.