Skip to content

Shaping the Future

of iGaming

Insights & Media

Stay up to date with the latest news, insights, and stories from covering industry trends and community impact.

Game Lounge
Content Team

William Hill’s sudden retreat from Africa raises alarms over global strategy

Evoke-owned bookmaker William Hill will exit 13 international markets, including 10 across Africa, beginning 2 December, marking one of the largest geographic withdrawals by a major gambling operator in recent years. The pullback indicates growing regulatory pressure, shifting commercial priorities, and an increasingly complex competitive landscape for global betting brands.
November 21, 2025 | 3 min read
Read More
Game Lounge
Content Team

Watch: Itai Pazner outlines career path and leadership approach

A newly released interview features Itai Pazner, former chief executive of online gambling group 888 Holdings, detailing his two-decade career inside the company and explaining the management approach he now applies as a consultant and board adviser.
November 21, 2025 | 2 min read
Read More
Game Lounge
Content Team

How taxation is changing the face of the UK high street 

Across UK towns and cities, the familiar sight of betting shop signs, once as common as coffee chains, is changing. What was once a mainstay of the high street’s leisure economy is now under pressure from regulatory intervention and the looming threat of higher taxation. 
November 20, 2025 | 4 min read
Read More
Lea Hogg
Associate Director of Media & Comms

How iGaming’s Future Depends On Smarter Tokenomics

Web3 is transforming online gaming, and tokens are no longer just speculative assets. The way operators design token economies will determine player engagement, platform trust, and long-term sustainability. A strategic approach to tokenomics could be the difference between online casinos that thrive or fail.
November 13, 2025 | 4 min read
Read More

Some of the things we do

  • SEO Driven Content Marketing
    SEO-Driven Content Marketing

    We create content that online casino players want to read, interact with, watch, share, and come back to. We keep up-to-date with trends to ensure we’re always current and delivering maximum value.

  • Unique Products & Tools
    Unique Products & Tools

    We build customer-focused tools that enhance casino players’ gaming experience. Our various tools and products provide indisputable value to our users and partners.

  • Brand Exposure
    Brand Exposure

    We position our partners’ brands across traditional and niche top lists, programmatic display ads, various CRM efforts, social media, and more with our users and partners’ goals at the forefront of every decision.

  • Valuable Leads
    Valuable Leads

    Our insightful content informs and empowers leads to choose the right brand for them. With our ever-expanding guides, practical tools, and strategic approaches, users connect with casino brands they’ll truly enjoy in a meaningful way.

  • Activation & Reactivation
    Activation & Reactivation

    We keep new and existing customers engaged with casino brands through compelling content pieces, infographics, videos, and guides that keep casinos top-of-mind beyond conventional tactics and bonus offerings.

  • Data Insights & Analytics
    Data Insights & Analytics

    We deliver long-term value through deep data analysis, insights from our websites, UX and market research, A/B testing, custom dashboards and our Affiliate Trust and Data Index Report, helping partners make smarter, performance-driven tech choices.

Inside Our World

Dive into the latest from Game Lounge, where innovation meets impact.

Where Brilliance Thrives

Our 170+ Game Loungers create benefit-driven products that deliver exceptional value to users and partners globally. We craft experiences that transform how people engage with iGaming.

Whether we’re collaborating on groundbreaking projects, competing in The Grid, or connecting during a fabulous company event, we bring the same passion and innovative thinking to everything we do.

We celebrate where we’ve been while reimagining where we can go next.

Write Your Next Chapter

Find the role where your talents and passions can reshape an industry.

  • nurture
  • candour
  • evolution
  • impact
level up
leap forward

Our global footprint

While Malta serves as our home base, Game Loungers collaborate from around the world.