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Data-driven leadership in iGaming affiliation

Media and Expert Perspectives

Stay up to date with data-backed insights, regulatory developments, and industry movements driving value and returns in the iGaming sector.

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Keith Cassar CPTO profile image
Game Lounge
Content Team

Game Lounge appoints Keith Cassar as Chief Product & Technology Officer to drive data-led growth and AI innovation

Game Lounge has promoted Keith Cassar to Chief Product & Technology Officer (CPTO), reinforcing the company’s commitment to data products, responsible marketing and AI-driven decision-making. Keith joined in 2020 to build the data function and has since taken on a broader remit across technology, product management, user experience, cybersecurity and AI innovation.
December 12, 2025 | 2 min read
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Estonia reduces gambling taxes
Game Lounge
Content Team

Estonia reduces online gambling tax to 4%, triggering oversight debate

Estonia’s parliament has approved a phased reduction of the online gambling tax from 6 per cent to 4 per cent over two years, a move supporters say will attract international operators and channel fresh revenue, notably into cultural and sports funding, but critics warn could starve culture and strain regulatory oversight.
December 12, 2025 | 4 min read
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UK map and charities
Game Lounge
Content Team

UK Gambling charities warn of treatment disruptions

UK gambling addiction charities have warned that vulnerable people could lose access to “life-saving” treatment unless the government urgently releases interim funds, according to a report in The Guardian, which first detailed concerns about delays in the rollout of a new statutory levy.
December 9, 2025 | 2 min read
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Some of the things we do

  • SEO Driven Content Marketing
    SEO-Driven Content Marketing

    We create content that online casino players want to read, interact with, watch, share, and come back to. We keep up-to-date with trends to ensure we’re always current and delivering maximum value.

  • Unique Products & Tools
    Unique Products & Tools

    We build customer-focused tools that enhance casino players’ gaming experience. Our various tools and products provide indisputable value to our users and partners.

  • Brand Exposure
    Brand Exposure

    We position our partners’ brands across traditional and niche top lists, programmatic display ads, various CRM efforts, social media, and more with our users and partners’ goals at the forefront of every decision.

  • Valuable Leads
    Valuable Leads

    Our insightful content informs and empowers leads to choose the right brand for them. With our ever-expanding guides, practical tools, and strategic approaches, users connect with casino brands they’ll truly enjoy in a meaningful way.

  • Activation & Reactivation
    Activation & Reactivation

    We keep new and existing customers engaged with casino brands through compelling content pieces, infographics, videos, and guides that keep casinos top-of-mind beyond conventional tactics and bonus offerings.

  • Data Insights & Analytics
    Data Insights & Analytics

    We deliver long-term value through deep data analysis, insights from our websites, UX and market research, A/B testing, custom dashboards and our Affiliate Trust and Data Index Report, helping partners make smarter, performance-driven tech choices.

Inside Our World

Dive into the latest from Game Lounge, where innovation meets impact.

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Sigma in Asia people
Game Lounge
Content Team

Speakers to watch out for at SiGMA South Asia 2025

SiGMA South Asia 2025 makes its debut in Colombo, bringing together operators, affiliates, suppliers, and technology innovators for a comprehensive look at the region’s fast-growing gaming and digital ecosystem. The event runs from 30 November to 2 December 2025 at the Lumina Ballroom in Colombo, with the main conference taking place on 1–2 December and a day of pre-event activities scheduled for 30 November. Across the three days, attendees can expect keynotes, panels, awards, and focused networking opportunities framed by Colombo’s vibrant cultural and culinary scene.
November 26, 2025 | 3 min read
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Where Brilliance Thrives

Our 170+ Game Loungers create benefit-driven products that deliver exceptional value to users and partners globally. We craft experiences that transform how people engage with iGaming.

Whether we’re collaborating on groundbreaking projects, competing in The Grid, or connecting during a fabulous company event, we bring the same passion and innovative thinking to everything we do.

We celebrate where we’ve been while reimagining where we can go next.

Who are we What we do

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Our global footprint

While Malta serves as our home base, Game Loungers collaborate from around the world.